People consider a variety of factors when choosing which car to buy — its features, its crash test rating, its price, etc. But appearance is also a major part of the decision-making process. In fact, according to a consumer survey done by PPG Industries, 77% of car buyers said color was a factor when they were choosing their next vehicle. So what does 2018 have in store for new colors, and what will be popular this coming year? Jane Harrington-Durst, the color styling manager from PPG Automotive OEM Coatings, shares her insight.
New and Trending Car Colors
Related Articles
