The uses of social media are well documented, both for brands and consumers. Social media is an excellent tool for keeping connected with people and not only allows consumers to talk to their friends, but helps brands reach out to consumers and offer them discounts, vouchers and deals on their next purchase.
Brands from almost every sector have at one point tried to use social media to sell products to clients, but one sector that has been remarkably quiet on the social media front is the automotive industry. After all, people like to test drive a car before they buy it and social media does not allow them to do this.
Nevertheless, the car industry is beginning to catch on to the social media craze and is beginning to use online technology to sell cars to drivers. The question is, which is the better option for consumers? Will they find the best deals on social media sites or by going into dealerships?
Social Media & Car Sales
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